Anndrea Hermann's unlikely hemp journey began as a young girl in Missouri and her passion for this amazing plant has lead her to the forefront. Through her leadership position in many hemp organizations and her business The Ridge International Cannabis Consulting she is a driving force. She joins Joy Beckerman from Canada to share hemp stories and provide insights into the future of hemp. Produced by PodCONX https://podconx.com/guests/anndrea-hermann
Anndrea Hermann's unlikely hemp journey began as a young girl in Missouri and her passion for this amazing plant has lead her to the forefront. Through her leadership position in many hemp organizations and her business The Ridge International Cannabis Consulting she is a driving force. She joins Joy Beckerman from Canada to share hemp stories and provide insights into the future of hemp.
https://podconx.com/guests/anndrea-hermann
Dan Humiston: [00:00:09] Welcome to another episode of Hemp Barons, I'm Dan Humiston. On today's show, Joy is joined by the world's leading Hemp Authority. They talk about her unlikely journey from the Midwest to Canada in pursuit of her calling. This is a truly rare opportunity to hear Hemp insight from the foremost authority of this amazing plant. Let's join Joy's conversation with Andrea Hermann from the Ridge International Cannabis Consulting.
Joy Beckerman: [00:00:39] Well, welcome to Hemp Barons, Andrea. Thank you for being with us on the show today. Thank you for having me. It's a particular treat because you are my mentor. You are truly the global first lady of Hemp up there in Manitoba, Canada, a gal from Joplin, Missouri.
Joy Beckerman: [00:00:56] And I really feel honored to be able to do a show on just Andrea Herrman and your contributions to the Hemp movement. And what you're doing now. And with most folks, you know, I always like to start with what got you interested in Hemp. It's just that your particular story of your interest in Hemp and how you pursued that passion is one of the most inspiring stories for me in life, not to mention in the Hemp movement.
Joy Beckerman: [00:01:26] So could you explain to the listeners a bit where you were in when you got interested in Hemp and how you were advised in high school to move forward with that passion?
Anndrea Hermann: [00:01:36] Yeah. Fortunately, during my high school years in Joplin, Missouri, and my senior year, I had accumulated enough credits to be able to go basically in a work study 1/2 program at school. So that gave me time to get out in the real world, work at odds and start to hone in a little bit about what made sense to me. And I learned about Cannabis and marijuana 13 years or so, and I saw the benefits and I also saw some of the damage that it had it could cause with uncontrolled and used to use in these kinds of things. So when I got into university, that's really when it started to become a passion for myself. And I started to learn about, you know, hey, we have this Lexington, Missouri, this battle of the Hemp Bayles, what's all this legacy that we have and in Missouri particularly. And then, of course, Jack came out with ambra, whereas no book, the emperor wears no clothes. And my mom, thankfully, she believed in me for always. And I found the book at the library. And then, of course, I took it back and when I wanted again and it wasn't there. And so I hunted it down in Springfield, Missouri. So my mom and my brother drove we drove up to Springfield and we got the book at a little Hemp store. And that was in the early sort of 1995, 1996 timeframe. And during that time at Missouri Southern State, now University, Dr. Jim Jackson, my lead professor, he said, you know, I have to declare a major because I'd been floating around between biology and some chemistry. And I thought, well, maybe political science, but none of those is a stand alone academic study really called out to me.
Anndrea Hermann: [00:03:20] And he said, you know, you have to declare a major. And he said, I wanted to know what pisses you off. I want to know what you get up every single day and you just feel like, oh, just like kick in the soil. I mean, like, what can you do about this? And I said, it's this Hemp thing. And he said, Andrea, go make it happen. And I took that as like, I don't know. It's like I got the chills right now. The sign just coming down to me that I needed to do something. And so I got online and and, you know, back in the early days. So we're talking in early to their early 19th. And then I said, OK, OK, I'm going to 1990s. I I'm going to put myself out there a little bit. And so I just made a simple e-mail and said, my name is I attend school ad. I'm interested in information and contacts concerning internship working with industrial Hemp. I put my professors information and I hit send. And I didn't even tell anybody. I just did it. And I went home that night and I came to school the next morning and I was going to university part time and I was working and I lived on my own and I supported myself. And I never knew that when I got to school that next morning that my life was going to be forever changed by the Parkland Industrial Hemp Growers, Social Lenamon and in the office. She got a feeling the night before. And when she went into the office in the morning and there was my email and it didn't even say like, Andre is so great.
Anndrea Hermann: [00:04:40] I'm a hard worker. I was here. I'm going to come work on a Hemp far. It's nothing to do about that. It was just about seeking an internship. And Sue said that she knew that feeling that she got from meditating. And she said music came to her and some light came to her. And she said when she got to work, she knew that that's what it was about. And she called the federal ochres with the Parkland Industrial Hemp Growers. And so overnight, my life changed. And by the next morning, we were calling Sue in the park land office. And she said, absolutely, we could facilitate an internship for you this year. And that only happened to mind what Sue sensed. But because there was a family, a host family that was willing to take in a keen university student to allow me to come into their home, live with them in the summer, work with them especially. A girl not from afar. I was raised in low income HUD funded apartments, so I never didn't have that knowledge going in, but they opened their doors, opened their hearts and opened themselves to sharing what I needed to kind of get my foot in the door. And if I would have had an internship helping somebody make their Hemp soap, I would have felt like I made it anyways. But that really that internship put me in a position to develop my own major and Hemp Colin omics and then to be able to take that platform and build my academic career around industrial Hemp.
Joy Beckerman: [00:06:16] So amazing. And they didn't just give you what you needed. They they were giving to the planet Hemp needed because the prolific manner in which you have paid that knowledge and that goodwill forward. But I as a foundation I just want to make sure the listeners know, because of course these names like Parkland Industrial Headquarters, all of that is so common to you. But I don't know if it was made clear to the listeners that that is in Canada. And so Canada, of course, had begun to legalize and regulate Hemp in 1998. But prior to Parkland in Canada, it sounds like was already starting to do research. Is that the case?
Anndrea Hermann: [00:06:57] Yeah, they were part of the leading growers. Farmer groups started to form in nineteen ninety eight. The Hemp regulations came into effect in Canada and there were some growers that started and in Ontario and then in Saskatchewan and Manitoba. So it wasn't very sort of it lined up growth pattern that occurred where there was groups of pockets of areas where producers were coming on saying, hey, look, we're interested in this crop. What what is this crop all about? And that's how the Parkland Industrial Hemp Growers was was developed. Berthe came to fruition. And from that, we in Canada have a Canadian Seed Growers Association which put out in conjunction with the Hemp regulations the list of approved cultivars for cultivating hemp. And you have to have two cultivars that you're going to have to be on that list. So that means you need to have breeding programs. So they had a breeding program that was part of this farmer cooperative because they need to develop varieties that we're going to work in the prairies because we were using varieties that came from Ukraine mostly at that time. And there was a need to develop varieties that we're going to be regionally specific. And that's fortunately what I got to work in with the Parkland Hemp growers, also with a sparkling crop diversification foundation, and that is a provincial fit and partial federal government run agricultural research extension service office. And they did variety trials on and crop trials on numerous crops that were being grown in the Parkland region. So I got to work directly with the Parkland Hemp grower and the Diversification Foundation and their different students in working in the breeder plot and in the variety trials.
Joy Beckerman: [00:08:43] So fascinating. And we've also had, of course, with my on the on the show and I know how instrumental she was in all those early days and then of course, in in bringing forth the industry.
Anndrea Hermann: [00:08:54] So now we're caught up with sort of your bachelors. Let's move on to now you. Are you this inspired Joplin, Missouri, girl taking all of her passion, bringing it to Canada, where she actually has an opportunity to work with the plant, unlike here in the United States at the time. And now you want to move into your masters. So let's talk let's tell the listeners about how that evolves.
Anndrea Hermann: [00:09:17] Still tied in with the Parklea Hemp growers. I had been working with Peter Dragline, which was the plant breeder at the time. He's since passed away. And Peter, I was really engaged in. And I found deep passion for what was going on in plant breeding that this is real. This is calling my name and this is what I want to do when I grow up. This is what I want to do in the Hemp industry. And Peter was such a great mentor to me. So from that, Peter said, Hey, Adrey, and like, what do you want to do? What you want to move? And I said, I'd love to become a plant breeders is let's make this happen. So fortunately, through the Canadian federal government, they had the growing forward program and that basically is a funding program that can help different areas in agriculture. This could be production manufacturing. You can apply in different format. So I applied underneath the academic program and was thankful enough to gain funding underneath that federal ban or to pay for my university studies. And prior to that, I needed to be come to Canada. So I became a provincial nominee through the provincial nominee program.
Anndrea Hermann: [00:10:22] And that program is set up so that unique skilled workers that have traits that are known to be prevalent or available within the current Canadian society. This program has helped to. Fast track people to be able to come in to Canada to do this work, and it is a provincial program. So through the Manitoba government, they basically wrote a letter saying, hey, Andrea has these skills, we need these skills here. We need somebody who can come and help train other Canadians to do this work and help build these industries. And then that allowed me to use that letter as a platform when I applied for my immigration. And so in 19, 2004, I immigrated to Canada and has been here ever since. And then that set me off on the path to start some pre-match classes, because when I was in my bachelors, I didn't take genetics and I didn't take statistics. So there were classes that I needed to take to prep myself for my master's work. So I started pre master's classes and then in two thousand eight I earned my masters of plant science for Hemp fiber agronomy.
Joy Beckerman: [00:11:37] And essentially the Manitoba government paid some eighty or eighty five thousand Canadian dollars for you to accomplish that and then share that knowledge throughout the country.
Joy Beckerman: [00:11:48] And in fact, North America was actually the federal government because that was a that was a federal government program, Joy. So was the federal government who actually extended that. And here you have to file the applications and everything that. So they awarded that to my program.
Joy Beckerman: [00:12:04] Just wow. So amazing. And then and then the Canadian Hemp Trade Alliance formed. So now we move forward into industry. Do you want to share with us, then, how your career at that point begins to unfold? At the same time, as industry begins to take group, Canada quickly starts to make itself because they have federal crop insurance available to them right out of the gate. When when federal regulation legalization occurs in 1998 quickly start to position themselves as the world leader in Baltimore, food ingredients and Hemp grain processing. Explain to us how that unfolds and the and the Canadian Hemp Trade Alliance. And of course, in 1994 on the US side, there had been industries association had founded itself, but in 2000 it becomes an actual nonprofit mutual benefit corporation in California. So all this stuff is happening at once as you get your masters right.
Anndrea Hermann: [00:13:01] In I'm I'm in Canada and I became very interested in what was happening here and how to be able to really progress the Canadian industry. And I also saw what that impact it was having on on the global platform. So I was fortunate during my Masters project to be part of the Canadian Hemp Trade Alliance. And then in 2007 through 2008, I became an interim executive director for the association. During that time, I was finishing up my master's program and then I was also started my work at Hemp Oil Canada, which Hample Canada really put me out there. Day I was travelling to all the trade shows I was doing, all of the events I became for to be with sales. I was marketing, I was information specialist industry leads on and also in a group allergists and in 2005 I became an authorised Hemp sampler, which I am still. To this day the regulations have changed. So the way that that program is administered is a little bit different. But regardless of that, starting in 2005, I started travelling across the Canadian prairie sampling Hemp, and that gave me an opportunity to meet the farmers, meet the growers, visit the crop, see what was going on out there really in the field, which also put me in a unique position to be able to discuss what's happening in the processing facility and the marketing and the food side from my work with Hemp Canada. And I started working in the packaging department while I was in grad school and just picking up some extra hours. And I really loved that the immersion that it put me in so that my voice could be heard. And so thankfully, it became a voice that was very well respected. And I and I didn't and am continuing to do my best to represent Hemp in a fashion that brings people in, makes it feel very inclusive and letting people know that your Hemp dreams can come true also. As you know, Joy living the dream.
Joy Beckerman: [00:15:02] So much so. So much so. And then eventually you go on to be the president of the Canadian Hemp Trade Alliance, as well as the president of the US Hemp Industries Association. Did those things ever sort of cross each other? Were you at one time, were you the president of both organizations at the same time, or do they always oh, were they separate or did they overlap?
Anndrea Hermann: [00:15:29] They were separate, mean overlap in the case. And I was sitting on the boards of both of those associations or on special committees, mostly on the on the board side. But. Those executor positions, those were not at the same time. And eventually I did have to say when things started happening in the U.S. that, you know, I had to look at my schedule, say, OK, where do I need to be? Now, I had done what I felt I needed to do, particularly at that moment with the Canadian Hemp Trade Alliance. And I said, OK, I have to pick one of these that I'm going to now to step into the more leadership position. And at that time, I stepped down from the board of the Canadian Hemp Trade Alliance and stepped on as a more active role with the Hemp Industries Association. And that meant we had it with professionals. We have to make those decisions. But I can say that it was an honor from the side of the Canadian Hemp Trade Alliance in even early on. And in 2009, I was the recipient of the Canadian Hemp Treaty Alliance Business Builders Champions of the Industry Award. So very early on I had made the effort in the Canadian industry and thankfully the CHP recognized that early on and in 2010, Canadian government investment champion for the Hemp industry. 2011 I was granted my citizenship here and also in that year I became a champion of the new rural economy in Manitoba. So definitely during those years I was putting as much effort as what I could to drive the Canadian Hemp industry, which spilled over to the work that was happening in the U.S. and the collaboration that was happening in the EU.
Joy Beckerman: [00:17:12] Yes. And now we're really starting to get up there in in the baby being born here of the big Hemp revolution globally.
Joy Beckerman: [00:17:22] So now we're up to around 2010, 2011. Let's talk about some technologies and Oregon State University. Tell the readers about those two projects endeavors.
Anndrea Hermann: [00:17:36] Yeah, well, you know, we have Hemp History Week, which that's the National Grassroots Education Campaign from the Hemp Industries Association. So during that time when Hemp History Week was kicking off, I was working with Hemp candidates and they got a phone call from these guys down in North Carolina saying, hey, we want to do this Hemp beer. And I said, oh, who are you? And they're like, oh, great about him. Technology is like, oh, my gosh, I've been watching you guys from a distance and I love what you're doing. And Greg says, Oh, that's great. We'd love to bring it to Canada. So from that that birth my relationship with Hemp Technologies at that time, David Matara, which has since passed, and Greg football, which is now through out there, is helping lead that master Hemp Creek builder and putting that information out there. So from that relationship, I became entwined in what was happening in Hemp building Burse and how we're now taking that to the next level. And boy, when we started back then to what it looks like now, we've definitely grown leaps and bounds on the Hemp building side working with you Joy, over the years and doing our basic training, which has just been a joy. And I know we were, I was we're just celebrating the anniversary of doing our first workshops in Canada this past November. So it's it's great to be seeing that industry growing. And now we have a Nash and National Hemp Building Association. So seeing that really develop into what will be a opportunity for builders to build happy, healthy breathing.
Joy Beckerman: [00:19:04] so, you know, more rock, fire, pest resistant, optimal indoor air quality, durable, reusable, less for hundreds of years.
Joy Beckerman: [00:19:12] No need for indoor heating or cooling systems with a 12 to 18 inch while depending on where you are located to a polar and equator. But I want to make sure that the listeners know that that North Carolina, what was happening, why they were calling you from North Carolina. Of course, Hemp Technologies built those first Pruit permitted Crete homes in the United States, the first one for the mayor of Asheville, North Carolina, who still lives in the home. And you and I were blessed with the ability to tour that really gorgeous home on that on that mountainside. You know, such as such a great thing. So and I know you're still involved. I love hearing you. But we've heard on the water, Joy, we've got containers of herd coming across the water. And so excited, of course, to be able to provide people, American grown Hemp now that our farmers can cultivated here. And more and more infrastructure is coming up to to process that long, strong stock. So how did the Oregon State University opportunity absolutely enjoy?
Anndrea Hermann: [00:20:16] You know, we wouldn't. And that knowledge is also tied back to Steve Allen, of course, who has, you know, put out the Hemp building book and is really laid that base platform for the inspiration. His book is one of those. If you look at Jack's book and then you look at Steve's book, I mean, those were books that really helped shape, you know, that first. Knowledge base that a lot of people dip their finger in to learn about different aspects of the Hemp industry of the Bible, so to speak.
Joy Beckerman: [00:20:45] That really just inspire people and lay that foundation one hundred and ten percent this year, what important pioneer he is to this day globally.
Dan Humiston: [00:21:00] I want to take a quick break to thank you for listening to today's show as the exclusive Cannabis podcast network. We're constantly adding new Cannabis podcasts to support our industry's growth. And that's why we're so excited to welcome the Seed to Sound podcast to our network. The team at Siedah Sound has produced over 50 Exciting and thought-provoking Cannabis podcasts and now you can listen to all their previous episodes and all their new episodes and MJ Blaze.com. So welcome seed to sound. And stay tuned for new exciting Cannabis podcast on the MJBulls Cannabis podcast network.
Joy Beckerman: [00:21:45] So tell us about Oregon State University and how that opportunity unfolded. Because now we're really talking about not only you giving of yourself and answering calls and emails for all of those years, but now Oregon State comes along and says, let's put this information on blast.
Anndrea Hermann: [00:22:03] Right. So I depart it from him for Canada in 2012. And from there, I. So what am I going to do? I need to do something. So I started my consulting business. The Ridge International Cannabis Consulting in 2012. And also in 2012, our dear friend and Hemp comrade Dave Seeber with Hemp Shield reached out to me and said, Hey, Andray, I've been up to university or State University. And there they are launching this EE campus program for wood science and engineering. And I said, OK. With science and engineering. That's interesting. I've always thought myself as we would science as a plant. Indeed. But I would sell myself more on the plant side. That would be CropScience side. I said, OK, this is interesting. Since then, they are developing an E course E campus curriculum and they would really like to include Hemp as part of this course offering for online courses. And so this is interesting. They so would you want to do the lecture on agronomy? I said that would be great. That's right in my wheelhouse. Love to do that. So we started going down that path and I started answer your asking all the questions. How do we do this? When does do how is this done? Tell me more. I need the information. And. And at that time, Dave was really not in a position to take the leadership role that the course needed. And so the university came to me and said, hey, André, you're really engaged in what's going on with this.
Anndrea Hermann: [00:23:26] Would you like to become the instructor of this course? And that that's phenomenal for an opportunity to actually become an instructor at a university level, teaching people in an E campus framework that you're able to reach so many more students than you would as bricks and mortar. I had students in India, students that were military, ex-military students in core students coming back, nontraditional students, traditional students, bricks and mortar students stay at home moms coming back to the workforce, you name it. We had so many students of different backgrounds that were able to bring their perspective in. So that course, abortion, we're now getting up word probably around five thousand students that have taken that course since 2012. I guess part of the the things that happen with working in universities are sometimes you get the thumb put down on you. And this was the situation with Oregon State with the most respect to the with science engineering department. It was out of their hands. But basically because the regulations surrounding Cannabis Hemp and marijuana at that time were not federally in our system. And so there was this fear that the Oregon State University would lose their federal funding because I was teaching about the cultivation of a controlled substance to students that were not in all in the state of Oregon that had its own regulations.
Anndrea Hermann: [00:25:03] And I know, Joy, we spilled over this many times and shed some tears and thought we might have a sit in and all kinds of different things because Joy and Courtney Moran, a lawyer and former student, both of these gals, both Joy and Courtney, took the class. They really stepped up to that and helped me try to fight this because I thought, how can we have a course in a renewable materials section talking about renewable a.p.'s and you're making me remove the agronomy lecture. It was something very close to my heart. And they basically the school came forward at the end of the day and the ultimatum was one, we canceled the class to remove the lecture. Those were those were the only two options at the end of the day. And so I went for the high road and said, why should I prevent students from learning all of this other great information in the courses, not just about me teaching. We were able to pull together experts from all different fields of the industry to disseminate and share that information. So I'm not talking about Hemp Plastics. That's Dr. Chad, all from North Dakota State University. Dr. George wiedlin from Minnesota talks about genetics. So I wanted to bring the other professors and other areas of academia to share the actual knowledge about their areas of expertise. So from that, the course continued and that we had removed the agronomy lecture.
Joy Beckerman: [00:26:34] No. And Steve Steve Allen did building. And, you know, Dr. John Simons, who did nanotechnology. And I was very honored to be able to do the legislative and regulatory pieces. And when they removed that that agronomy, I remember and it was even called a Canadian case study, you were like. It's not even weird. We're discussing how they grow hemp in Canada. Like this isn't even a direct agronomy lesson.
Joy Beckerman: [00:27:04] And I remember the issue being, well, the policy stage that we can't we can't be co-conspirators, essentially teaching the students a Canadian case study in Hemp Agronomy is teaching them how to cultivate a controlled substance. And we Oregon State University to not be a co-conspirator in that. I mean, just really, really something. Do you know whether to this day is the agronomy section back in the course?
Anndrea Hermann: [00:27:34] It is not back in the course now. And thankfully now we do have a lot more information that is available to the students. If anything, though, about it was that it would be one of the assignments was a creativity project. And that allowed the students to talk about whatever they wanted to talk about and explore Hemp in ways in their own creative thought. You know, hey, I want to do broadcasting that like to do a report about Hemp and so you can do that. I will write a song about Hemp so you can do that. I would make a game about him. You could do that. It is an opportunity for students to take and look within themselves and say what really interests me about him. And I want to present on this. And they could do that in multiple fashion. So the interesting thing was, is that the students, even though I couldn't do a lesson on the cultivation, if the students themselves wanted to do a report. Cultivation then they could. And I could legally provide them the feedback that they needed to construct. We give the district constructive criticism to move their project forward. It was a very interesting spot was like, did I have to correct students on and not proper information because they didn't allow me to teach a student the correct information in the first place. So it became a kind of double edged sword and I had to get over the hurt feelings on it and get on with the business of helping Stewart these students down their life's journey.
Joy Beckerman: [00:29:01] Absolutely. We don't let anything to we will work around it. We are patient women as long as we are moving the Hemp ball forward, we will do it. And and now we look at, you know, also Professor Jane Knoller, who is just such a global rock star, an advocate of this plant from Oregon State University, just watching all of that unfold. Well, in the few minutes that we have left, Miss Andrea and I cannot wait to have you back on. Andrea and I are working on a project and many more to come. That will be very excited to unveil to everybody. But in the limited time that we have left, why don't you tell the listeners where you're at now a little bit about Hemp production services and certainly how to get in touch with you for the Ridge International.
Anndrea Hermann: [00:29:43] Cannabis consulted as I so with Trick TR RACC Ash Cannabis Consulting started out in 2012 and it is what I say is my arm to helping him. Dreams come true, and that is if you call me about dealing with Hemp creed, I'm gonna get over to him technologies. If you call me and you say, Hey Andrea, I want to have a Hemp based food product, I'm going to direct this over to Hemp production services and they are a bulk Hemp ingredient supplier. And if it's something that falls outside of those scopes and it comes something that is underneath my consulting business, which I like to help make those Hemp dreams come true, it could be bouncing ideas off of me, helping me prove something, thinking about where can I Stasi's products, can I sell these products or just having somebody to just to kind of be the devil's advocate in a way and say, well, what about this and what about this? So it's been a great facilitator to help drive the work that I've done in the leg since 2012 and being ordered from from all of that work inducted into the Hemp History Hall of Fame, the first woman inducted in 2007, I was honored with a lifetime achievement award from the Hemp Industries Association in 2018 and then in 2019, the one of the top ten advocates in the last ten years from Hemp History Week.
Anndrea Hermann: [00:31:00] So those last sort of last three honors that I've been given has really shown me that the work that I have done has been respected and the work that I still need to do is needed and wanted. And that's really it. Those goods which I became a mom in my life as transition from not being able to be on the road so much. And how do you still keep yourself in important in your own self and important in the work that you do when you're having these major life changes? And thankfully, just like Hemp, it grows and transforms and becomes new in its environment. And thankfully, that's what I've been able to do as my career has transitioned from being that student back in Missouri to having my master's program and now sitting, you know, sitting at this desk talking with you, Joy. So it's been a very great journey and blessed to have so many colleagues like yourself and others that have helped me, guided me, called on me. And at the end of the day, respected me and respected this plant.
Joy Beckerman: [00:32:12] Well, Andrea Herrman words do not do justice to the gratitude for the sharing of knowledge and information inspiration across the globe.
Joy Beckerman: [00:32:23] You have assisted with drafting law and regulation all over the world, multiple countries, multiple states. You are a fountain of chopping wood and carrying the water for the reemergence of the world's most versatile valuable crop. And I will never be able to thank you enough. I cannot wait to have you back on this show, Andrea.
Joy Beckerman: [00:32:43] Thank you for everything you do for her every day, sister.
Anndrea Hermann: [00:32:47] You're welcome to all the other Hemp Barons and Hemp pictures out there. Hip, hip. Hooray! That a ray.
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